Scientifically trained experts focused on human-centric impact

HTANALYSTS has been providing boutique impact measurement and communication services for 20 years. We exist to make a powerful impact on society by driving human-centric outcomes.

Our history

Originally founded as Health Technology Analysts in 2002, our organisation has grown to become an industry leader, providing services to the healthcare industry.

In recent years, our scientific rigour has proven valuable for those outside mainstream healthcare, and this has seen us grow our capabilities to include expertise in Social Impact measurement, government services and new sectors including aged care and disability.

As we grow into the new decade, we’re excited to be joined on our path with ambitious clients and courageous staff members.

Our team

We’ve got over 20 technical and subject matter experts in our team, capable of delivering exceptional work across a range of sectors and challenges.

Alasdair Godfrey

Owner and Chief Executive Officer

Alasdair is an accomplished public health leader with a medical background and decades of diverse experience across the sector.

Colman Taylor

Colman Taylor PhD

Owner and Chief Vision Officer

Colman is a healthcare reimbursement and impact expert with a background working across government, industry and academia.

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Margaret Jorgensen PhD

Director, Health Outcomes

Over 20 years’ experience informing health policy in the medical research, pharmaceutical and biotechnology industries.

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Francis Dehle PhD

Director, Market Access

Francis has over 10 years of experience at HTANALYSTS and industry managing PBAC and MSAC reimbursement submissions.

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Irene Deltetto

Director, Healthcare Strategy

Irene provides expertise in the area of market access strategy, value-based initiative and program evaluation, as well as leading the social impact assessment practice.

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Santwona Baidya PhD

Associ. Director, Market Access

Santwona has expertise in reimbursement submissions, market access strategy and project management.

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Adrian Peacock

Engagement Manager

Specialist market access professional who is highly skilled in cost-effectiveness analyses, PBS pricing negotiations, financial analyses and revenue calculators

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Kevin Phan

Engagement Manager

Kevin has a strong background in pharmaceutical reimbursement, health economic modelling and reimbursement strategy.

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Alison Miles

Engagement Manager

Alison is a skilled research professional with experience utilising evidence to improve stakeholder outcomes and inform strategy, policy and practice.

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Aiya Taylor

Engagement Manager

Aiya has a clinical background and experience developing evidence-based solutions, market access strategies, and best practice guidelines.

Jason Mak

Jason Mak


Jason has a background in pharmacy and extensive experience in health technology research and quality use of medicines and medical tests.

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Roxanne Maurin

Senior Consultant

Roxanne has experience in health outcomes research and PBS reimbursement.

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Isabelle Ryder

Senior Consultant

Isabelle is a consultant at HTANALYSTS with experience in return on investment modelling, feasibility assessments and methodological reviews.

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Jessica Shi


Jessica is a consultant at HTANALYSTS with a background in PBAC submissions and clinical guidelines.

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Alex Teal


Alex has a background in modelling and revenue analysis.

Ella Connor


George Corias

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Lynn Rainey

Director, Business Operations

Experienced Business professional with a background in Administration, Finance, Logistics and Procurement.

Join the team

Interested in taking your next career step with an exciting team of like-minded experts? Check out our careers page to learn about our company culture and current vacancies.